People are often so busy they don’t have time to figure out what you are selling, or why you are worth their attention. If you are lucky, they will glance at your product. If you want to catch their attention and make them remember you, your packaging has to stand out from the crowd.
And the only way to do that is with a bold, memorable packaging design that informs people about your product in a split second. Fortunately for you, we have put together a shortlist of the most important packaging design trends in 2022.
1. Using Elegant Font Style:
When it comes to packaging design, fonts are the first things that customers notice. Brand and product names are often what consumers identify with and remember most about products—not always the logos.
That’s why it is so important to carefully choose fonts for your packaging design. Fonts enable us to convey a message and emotion in just a few words. They can set the tone of your brand while also being informative and easy to read.
If you use creative fonts in your bagel boxes design, you can grab the attention of shoppers and better communicate who you are as a brand.
The best packaging design looks attractive, tells the customer what they are buying, and is easy to open.
Using bold and large font for your donut boxes to display your brand name with only one color in the background is ideal for a minimalist look as this style remains popular for a longer period. If you still need to be further creative with your pink donuts boxes, then you should use loud colors with large fonts.
For a more modern look, include images of the product on the front of the packaging. Product packaging design that includes images are perfect for advertising the product to those who are engaged in window shopping.
If you want to continue the old-fashioned way, use hand-drawn images in your packaging design. Product boxes that have this type of vintage look can make customers feel nostalgic or think they’re getting an exclusive item.
Remember, no matter what type of brand identity you choose, consistency is key to making sure customers can recognize your products at a glance on store shelves.
2. Transparent Packaging:
It’s a real person, and it knows that you are also a real person, who has come to know and love them because they are transparent with you. You know what your brand stands for and what it stands against. You know where they get their materials and how they package their products. And you trust them not to steer you wrong or sell you something that is not right for you.
Your brand’s transparency is one of its best qualities, and that’s why we think it’s so important that your packaging design reflects that quality. Let your customers know exactly what they are getting when they purchase from you. Give them all the information they need to make an informed decision about whether this product is right for them. And tell them about the issues that matter to your brand in a way that invites conversation, not confrontation.
3. Safe & Secure Colorful Packaging:
In the past few years, we’ve seen a ton of companies get on board with secure packaging design. It makes sense people want to feel safe and protected when they buy a product. And the way that companies deliver that feeling is through the packaging.
But sometimes it’s easy for secure packaging to look too simple. Fortunately, there’s a solution: you can create secure packaging that’s also fun. So what does this mean? How do you make your product stand out in the crowd while still protecting it?
First of all, play around with bold colors and minimalistic fonts or bold fonts. Secondly, make sure your company logo is front and center on the package. And finally, add some small design elements into the package to add personality.
All of these small additions turn ordinary packaging into something fun and exciting! People always enjoy whenever see things like that.
If you are selling tasty donuts, then give your tasty pink donut boxes color to represent yourself as part of industry standards.
4. Packaging Using Humorous Illustrations:
Funny videos, jokes, and memes go viral on social media every day because they make people laugh and feel good. You can do the same with your packaging design by including humorous elements like illustrations, pop culture references, or even witty taglines.
It is quite simple to engage customers towards your brand and packaging through an instant laugh. Since we know that shoppers make split-second decisions about what they’re going to buy in the store, connecting with them quickly is key to getting your product into their cart.
Luckily for brands, there are many ways you can use humor in your packaging design without making it look like you’ve tried too hard—or worse—made it cheesy.
You don’t need a huge budget to make your brand stand out.
We get it. You started your business because you had big ideas, not big cash. That’s why we love to help small businesses make their mark with custom illustrations.
Custom illustration is everywhere right now, but it might not be the right fit for your brand. An illustration is great at telling stories, so if your branding strategy involves storytelling, custom illustration can be a great way to show off your company’s values and connect with customers.
Custom illustrations can also be a fun way to tell customers about new products or services. It’s a way to make information more accessible and exciting, and that can help you increase engagement on social media or in email campaigns.