A book cover and product label both works exactly same way for audience, Similarity is in both cases you want people’s attention. Also, you want them to be curious about your what is inside.
Similarly brand and label design draws buyers in, informs them, and convinces them to buy your goods. When designing labels for your drinks and food, it can be challenging to know where to start. That’s why we’ve put together a list of tips on designing drink and food labels that will look stunning and hit the spot!
From choosing the suitable typeface to incorporating colour, these tips will help you create labels that suit your brand perfectly. So whether you’re a small business owner looking to jazz up your products, or a large corporation looking to make a statement, these tips will have you working with labels that look great from start to finish!
Why creative label design necessary for your product?
When choosing a label design, it’s important to consider what message you want to send about your product. Effective labelling can help your product stand out and be more easily recognized, which is good for you and the customer.
For example, if you sell healthy food items, something like “healthy” or “heart-healthy” may work well as labels. If you’re selling cosmetics or perfume, something with a catchy name might be more successful than wordless labels.
And finally, if your product has multiple uses (like soap), different messages should be included on the labels for each service (to avoid confusion).
Experimenting with various designs is essential until you find one that suits your product best! Generally speaking, there are two types of labelling – functional and graphical/pictorial. Functional labelling usually includes ingredient lists, while graphic/pictorial labelling tends toward visuals that communicate information engagingly (for example, images of people using the products).
Tips to Create Effective Professional-Looking product Label Design
You can do a few things to create an effective, professional-looking label design.
- Perform research
You must conduct a thorough study before designing, even with basic sketches.
Finding out the product’s target market demographics is the first step in researching product labels; details like their age, gender, values, level of education, etc., are crucial and will guide your design choices.
- Outstanding Communication
You are accountable for creating a workable design while developing a product label for a client.
However, to create that plan, you will need certain client information, which will enable you to better communicate with your customers about your product.
- Think About the Product Packaging & Containers
Before experimenting with additional design components, think about the size and form of the product as well as where the label will be placed on the box, which will provide you with precise guidelines within which to operate, allowing you to choose the appropriate text and picture sizes.
- Select the appropriate colour scheme
As we’ve already indicated, labels can affect customers’ views of your brand. Utilizing colour is one such method.
Colours can evoke certain emotions. For instance, we frequently connect the colour red with passion and love. Additionally, it can convey significance and focus. Up to 80% more people will recognize your brand when you use a distinctive colour. Try to use a specific colour. Consider using crimson as an alternative to red, which is a few shades lighter.
- Label Dimensions
The size and style of your label are crucial design factors for product labels. It will be useless if your product container doesn’t have enough space for your intricately created title. Generally speaking, you should consider the entire packaging of your product while designing your brand.
- Label Composition and Finish
Having a label with good composition and finish is always a good idea. To further improve the appearance of your brands, give them a matte or glossy finish. A flat surface might be understated, classic, or even serene. Your product design will shine more with a polished finish.
As it is clear, a Professional-looking brand and label design is essential for your product if you want to create a premium and competitive product.
With DesignerPeople, you can achieve professional-looking label design without breaking the bank. Our team of experts has years of experience in the field, so we can help you achieve the look and feel you’re looking for.
Whether you’re looking for a basic label or something more complex, our team of experts is here to help. We have a wide range of labels that are perfect for your product, and our colour palette is diverse and striking.
Contact us today to get started on your professional-looking label design!